A particular feature of the list is that there is frequently a link between the content of individual titles and specialist areas that generally reflect the publisher's personal interests and points of view. Lars Müller works closely with his authors to produce high-quality publications of great independence with the best possible finish.

The press presents its programme as a "school of seeing". It offers a precise selection from the unmanageable flood of visual events, and brings together authors, designers and artists who stand for quality and tenacity in their own right.